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Design is broken
And we're looking for client partners to start fixing it.Now. Today.
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Why do we say it's broken?
- UI/UX project failure is common, and not talked about much in the business.
- UX practices developed for "the big guys" don't scale for SMB's.
- Slow Agile/Scrum timelines kill optimal design cadences.
- Project costs are high relative to delivered benefits.
- Delivered benefits are often simply unknown, ROI cannot be determined.
- And lots more that we can talk about in a call.
OK it's broken, but so what?
Many profitable companies have mediocre products, or waste a lot of time and money.- Good for them, but can YOU afford that?
- Tightening capital markets will require better efficiency, for all companies.
- It's one of the easiest things for your competitors to get right.
- It's also one of the easiest ways to leap ahead of them.
- There are vast hidden costs to bad UI/UX, from legacy software used daily by millions. Fixing that will help topple some dinosaurs. And that will make a lot of people wealthy - we can help you be one of them.
So What's Our Solution
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Talent
One pretense of modern UI/UX, we feel, is that SYSTEM can replace INSPIRATION. It cannot. As for our own talent, please come to your own conclusions by reviewing our Projects section.
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Speed
Design rarely benefits from long timelines (or bigger budgets for that matter). It only increases the time before the product gets to the real test: the end user. We work fast, simple as that. -
Flexibility
We can work with whatever schedules, milestones or planning you use, or none at all for that matter. -
Social Media
We've gotten more useful UX feedback in one post to a Facebook group than from $150k in usability testing. We are keen on working with clients to develop ways of using this incredible resource. -
Live Updates
We will work as fast as you do, if that means opening a chat channel and keeping it live for the duration of a project, we can do that. We feel the more frequent and informal, the better. -
No AI?
We use AI for research but have so far seen no use for it in the design process itself. Figma with a good toolset is so fast anyways, it's hard to see where the time savings can be had. And there's also the issue of quality. Current AI tools provide a sort of "excellent mediocrity", an average or sum of the training data. That's fine for research, but we have no use, now or in the future, for mediocre design results. It's exciting technology in general but the applications to design are not yet clear.